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A diner walks in,pays, and disappears.Unlessyou keep them

Zuplin runs your restaurant’s loyalty programme, collects real feedback and pushes your happiest tables to Google — all over WhatsApp. Nothing for your customers to install.

Free to start · No card required · Works with your current billing

Built on the rails your customers already use

Meta Business Partner
WhatsApp Business API
Petpooja
Razorpay

One system. Two happy people.

The person behind the counter, and the person in front of it.

For your counter

PETPOOJAPlugs into Petpooja and your existing billing system
  • Phone number, bill amount, done
  • Runs on any phone, tablet or the billing PC
  • Rewards locked behind the customer’s OTP
Add a bill
+91 98765 43210
₹620+620 coins
See the cashier view

For your customer

A loyalty card that lives in their browser, under your name — not an app they’ll delete.

  • Coins credited the moment they pay
  • Your logo, your colours, your terms
  • Nothing to download, ever
Your coins1,240
760 to ₹300 cashback
See the card

Three steps at the counter. Nothing else changes.

Pick a step to see what happens — or let it run.

Add a bill
Customer phone
+91 98765 4••••
Bill amount
₹620
Credit coins
Feedback that protects your rating

Happy diners go to Google.
Unhappy ones come to you.

Every customer is asked how the meal went. Four and five stars get a one-tap path to your listing — and coins for the trouble. Anything lower never reaches Google: it lands in your dashboard with the reason attached, and pings your outlet manager while the table is still warm.

See how feedback works
4–5 starsSent to your Google listingOne tap, review posted, coins credited automatically.
1–3 starsKept private, sent to youReason logged, manager alerted instantly.
Manager alert · Indiranagar2★ — “Service was slow.” Table 14, 8:42 pm.
★★★★★New review on Google
+35 coins
Winning the table back

One bad plate doesn’t have to be their last visit.

The complaint arrives with the dish named and the bill attached. One tap sends an apology and a reward — and the same complaint shows up in your item report before it turns into a habit.

01It reaches you, not Google

A 1–3 star rating never leaves your dashboard. The alert names the dish, the bill and how many times they’ve been in.

Table 14 · 3rd visit₹3,204 · 9:59 pm
★★☆☆☆

“The paneer tikka came out cold and the noodles were too salty.”

Reason · FoodHeard of us · Walking by
Take action
02One tap sends them back a reason

Apologise from the dashboard and attach coins to it. It goes out on WhatsApp, under your name, while they still remember the meal.

Avvå’s CafeBusiness account
Apologies for your last visit — that’s not how we cook. We’ve put 500 bonus coins on your card for the next one.
View reward →
10:06 pm ✓✓
03The kitchen sees the pattern

Every complaint is tied to the items on that bill, so a dish that keeps going wrong shows up as a number instead of a hunch.

Items with a negative report
ItemCompl.Rating
Pesto Pasta203.5
Fried Chicken123.2
Paneer Tikka63.0
Positive report ranks your winners the same way.

Everything that brings a diner back

Customer engagement and loyalty built for the F&B industry — four things working together, not four tools you have to stitch.

01Loyalty Programme

A rewards programme that looks like yours, not ours

Set what ₹1 earns, name your own currency, build the reward ladder — then let it run. Points expire on your rules, and the reminder goes out on its own.

Tier rewardsSmart expiry alertsAuto-enrol on first bill
Loyalty · Reward ladder
Earn rate₹1 spent = 1 coin
500COINS₹50 cashback
1,000COINS₹120 cashback
2,000COINS₹300 cashback
142 customers have points expiring in 7 days — reminder queued

Your earn rate and your tiers. Set once, runs on its own.

02Customer CRM

Your regulars, your lapsers, and everyone in between

Every bill builds the profile: how often they come, what they spend, what they order. The segments build themselves, and each one is an audience you can message.

Auto segmentsVisit & spend historyOutlet-level view
CRM · Customer segments
SegmentPeopleAvg
Regulars1,284₹640
Lapsing · 45 days312₹520
First-timers208₹380
Big spenders96₹2,140
312 people haven’t been in for 45 daysWin back

Built from bills, not guesses. Every segment is a campaign audience.

03Automated Campaigns

Campaigns that go out on WhatsApp, not into a spam folder

Images, videos and carousels for a new menu, a new outlet or a quiet Tuesday. Schedule it once and read the delivery, read and click rates per send.

Rich mediaScheduled sendsPer-campaign analytics
Campaigns · New menu launch
30%clicked through
+12% vs last send
Sent
1,284
Delivered
1,249
Read
1,012
Clicked
386
Next: Weekend brunch · Fri 11:00

Every send reports what actually happened to it, not just that it went out.

04Online Reviews & Feedback

Protect the rating, and find the dish that’s costing it

Feedback is asked for the moment the bill is punched in. The happy tables go to Google. The unhappy ones reach your manager on WhatsApp — with the dish that caused it named.

Google review routingInstant manager alertsItem-level reports
Feedback · Item report
Positive report
Lasagna2004.8
Lime & Mint Mojito1704.3
Negative report
Pesto Pasta203.5
Fried Chicken123.2
Manager alerted · 2★ on table 14, 8:42 pm

Which dishes earn the stars, and which quietly cost them.

38%of diners on Zuplin come back within 28 days
3×more Google reviews in the first 2 months
30 minsto get your first outlet live, start to finish
Anie's Coffee & Co logo
Anie's Coffee & CoLive on Zuplin

“Running a small coffee shop, you never really know if people remember you after they leave. Zuplin kind of answered that question for us — turns out a lot of them do, and now they're coming back on purpose. That's honestly all I wanted out of this.”

25%more repeat visits since going live
4.8★Google rating, up from 4.2
100+regulars enrolled in the first month

One price per outlet. No cut of your sales.

Your subscription covers the platform. WhatsApp messages are charged separately at ₹2 per order — that is Meta’s own rate for sending them, passed straight through from a credit balance you top up whenever you want.

StarterOne outlet finding its regulars
1450per month/billed annually
Start free
1 outlet, unlimited cashiers
Coins, milestones and a branded reward card
Feedback collection and Google review routing
Dashboard and full reward history
GrowthA few outlets, one programme
Popular
Talk to us
Ask about Growth
Everything in Starter, across multiple outlets
Outlet-wise sales and feedback reporting
WhatsApp campaigns to your customer list
Instant manager alerts on poor reviews
ChainMany outlets, many cities
Talk to us
Ask about Chain
Unlimited outlets
A dedicated account manager
Custom rollout and staff training
Priority support on WhatsApp

Questions restaurant owners ask us

Still stuck? Write to contact@zuplin.in or call +91 98880 32525.

No. Zuplin runs alongside whatever you bill on today. Your cashier opens it in a browser on any phone, tablet or the billing machine and enters the amount after the bill is settled.

Your regulars are already
walking through the door.

Start with one outlet today. Add the rest when you’ve seen it work.

Free to start · No card required · Live the same day